Begin Within | Small Business Branding


I first met Jaime in our apartment stairwell when her giant Scottish Deerhound, Wally, came up to introduce himself with dog kisses! Since then we have become not only neighbors, but colleagues. She is part of my tribe of people who champion each other, celebrate successes together and problem solve obstacles together.

I was thrilled when she asked me to help her with branding photography for her company, Begin Within. Jaime is a role model female leader. She is intelligent, well-spoken and approachable. Her company champions the rights of military spouses in the workplace and mentors job seekers to find jobs in the federal government. She is innovative and compassionate. And she was rebranding her website to reflect all the accomplishments that her and her team have made and the level of sophistication that they had reached.

She wanted images showing an in-home workplace. But our government housing wasn’t the look or feel that she wanted to portray. Thanks to social media, we found an American family who lives in Germany whose home has the aesthetic she was looking for. Toni graciously agreed to let us use her home as the backdrop. And the rest fell into place seamlessly.

Jaime had a clear vision of what she wanted for her branding images. She made a list and compiled examples from Pinterest that she identified with. This is key for a successful branding photo session. While portrait sessions are mostly driven by the photographer’s artistic vision, branding photos need to reflect the personality, style and voice of company and person they feature - not the photographer’s. And while my artistic touch plays a role, these photos are all about Jaime and Begin Within.

Jaime gave me her vision and I directed her and the scene into imagery that truly reflects who she is and what her company stands for.

In the end, we created a beautiful collection of imagery that represents her and her brand. I love seeing how she uses the photos for marketing and promotion! You can see how Begin Within uses their branding photographs on her website here and here. Follow Jaime on LinkedIn and Facebook.

If you are a small business interested in branding photography, please contact me to discuss the details!